We’ve introduced automatic property duplicate detection directly within Rethink to help keep your database clean and accurate.
When you open a Property record, Rethink will automatically check for potential duplicates and surface them in the Property Duplicates panel.
No manual search required.
Why This Matters
Prevents duplicate properties
Protects deal and inquiry data
Reduces reporting inconsistencies
Keeps your CRM clean without manual detective work
How It Works
Rethink compares properties that do not have a Buildout ID using:
Exact street number match
Similar street name
Similar city
Similar zip code
For best results, make sure Street #, Street Name, City, and Zip Code are populated. Blank address fields may cause unintended matches.
What You’ll See
If no duplicates are found:
You’ll see: “No potential duplicates found.”
If duplicates are found:
You’ll see a “Merge” button and can:
Compare up to three properties at once
Select which property should remain as the master record
Choose field values to keep
By default, the property you are currently viewing is selected as the master record.
What Happens During a Merge?
When records are merged:
The master property remains
The other property records are moved to the Recycle Bin for 15 days, before they're permanently deleted
All related records are automatically moved to the master
This includes:
Spaces/Units
Deals
Prospects
Activities
Offers
Site Selections
Associated Parties
Comps
Files
Assets
Your data stays intact and connected.
Customizing the Merge View
Admins can control which fields appear in the merge comparison screen by navigating to:
Setup → Custom Settings → Property Merge Fields