Your prospect universe is the foundation of your pipeline. Before you can call owners, track activity, or move deals forward, you need a clean set of properties and owners saved in Rethink that represent the market you want to work.
There are several ways to build this universe depending on where your data is coming from.
Save Properties & Owners Using Rethink+ Search
If you’re starting from scratch or exploring a market, Rethink+ Search is the fastest way to begin building your universe. Rethink+ Search is available with a Rethink+ license.
How it works:
Search for properties that match your target criteria, then save the properties and owners directly into Rethink.
Open Rethink+ Search
Enter filters such as market, property type, size, or ownership criteria
Save the property and owner data to the CRM
This automatically creates property and owner records in your CRM so you can begin prospecting.
Best for:
Expanding coverage in a specific market
Identifying new ownership targets
Building prospect lists quickly
Import Property & Owner Data
If you already have a list of target properties or owners (from research, spreadsheets, or another system), you can import the data directly into Rethink.
How it works:
Upload a spreadsheet containing property and/or ownership data and map the fields into Rethink.
Prepare your spreadsheet (properties, owners, contact info)
Use the Data Import tool or work with your admin to upload the file
Map spreadsheet columns to Rethink fields
Run the import to create property and owner records
Best for:
Migrating research lists
Adding large sets of prospects at once
Create Records Manually
For one-off opportunities or referrals, you can always create records manually.
How it works:
Create a new property or owner record directly in Rethink and begin tracking activity immediately.
Click New Property or New Contact/Company/Prospect
Enter basic property and ownership information
Save the record
Best for:
New leads discovered during calls or meetings
Off-market opportunities
Quick additions to your prospect list
Once these records exist in Rethink, you can easily organize them into prospecting lists.